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Purpose

The purpose of this paper is to analyze the potential of partnerships of the European Union (EU) with two of the so‐called BRIC countries, i.e. Brazil and India.

Design/methodology/approach

The scope of analysis will be the EU vis‐à‐vis Brazil and India, using two types of trade liberalization: bilateralism/regionalism and multilateralism.

Findings

It is found that Brazil and India want to become more important players; yet, they seem to lean against “old” powers (mainly the USA), and tend to focus on south‐south regionalism.

Research limitations/implications

The present study provides a starting‐point for further research on the relationship between the European Union and the new leading powers.

Originality/value

This paper offers practical information to anyone interested in the role of Brazil and India in their relations with the EU, bilaterally/regionally and multilaterally.

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