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Keywords: Customer involved
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Journal Articles
Journal of Industry-University Collaboration (2020) 2 (1): 22–33.
Published: 09 March 2020
... ideation website—MyStarbucksIdea.com—and find the motivations of customer-involved service innovation. Design/methodology/approach Using a rich data set obtained from the website MyStarbucksIdea.com, a dynamic structural model is proposed to illuminate the learning process of consumers. Findings...
