Rethinking Knowledge Work: Creating Value through Idiosyncratic Knowledge Available to Purchase

This paper adopts a way of looking at knowledge work that is inherently personal and more intimate: How we know depends on who we are. SRI’s Values and Lifestyles™ research offers empirical findings that help shape the knowledge profiles of different people. The knowledge profiles can be used to create, communicate and package knowledge more effectively. Such an approach to knowledge also helps us understand how the subjectivity of knowledge may greatly contribute to value creation in knowledge work.