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Purpose

The purpose of this paper is to investigate ways to attract and retain knowledge workers in a globally successful knowledge city or a city aspiring to become one.

Design/methodology/approach

The paper reviews the literature on knowledge work and workers and provides useful recommendations on the fundamentals of how to attract and retain knowledge workers.

Findings

The paper sheds light on attracting and retaining knowledge workers that knowledge industries, knowledge‐based development and knowledge cities rely on.

Originality/value

The paper provides an in‐depth discussion on the concepts of knowledge work, knowledge workers and what these workers want when they are not at work.

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