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Purpose

The purpose of this paper is to provide a model for a process‐oriented view on learning in organizations, and to link this model with IMS Learning Design (LD), a language for the description of pedagogical arrangement of multi‐role activities.

Design/methodology/approach

This article exploits conceptual modeling techniques and a literature review.

Findings

A tentative mapping of the GOAP model to LD constructs is sketched, and some tentative aspects that suggest the need for an extended specification embedding LD are discussed.

Research limitations/implications

This paper describes a model for a process‐oriented view on learning in organizations, and sketches how that framework could be integrated with IMS Learning Design, a language for the description of pedagogical arrangement of multi‐role activities.

Practical implications

The paper promotes the role of conceptual modeling as a key process for learning design.

Originality/value

The paper presents an exploitation of learning processes modeling towards effective learning designs.

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