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Purpose

This paper aims to explore and propose the skills and capabilities required in developing products and services within UK university spin-offs (USOs) by considering the model of products/services development (Verona, 1999).

Design/methodology/approach

Mixed methods of 20 in-depth interviews and questionnaire survey with 204 founders of USOs were used in this study.

Findings

The findings contribute in filling the literature gap by proposing key knowledge and capabilities required to develop products/services within the unique and non-commercial context, in which USOs are created by academics who do not necessarily have entrepreneurial or business experience.

Originality/value

This research contributes to studies of product/service development by proposing a modification of elements within the existing theoretical model to be applicable to the specific firm and country context, such as USOs in the UK. Further, the study extends knowledge on the interplay between knowledge management and product development. The applications of the findings are that they can inform academic entrepreneurs on the capabilities significant in the development process. They can also act as indicators to technology transfer offices in what is needed for the provision of appropriate support and training to academic founders/entrepreneurs to foster and enhance other entrepreneurial activities.

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