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Two main approaches to knowledge management (KM) have been followed by early adopters of the principle: the process‐centred approach, that mainly treats KM as a social communication process; and the product‐centred approach, that focuses on knowledge artefacts, their creation, storage and reuse in computer‐based corporate memories. This distinction is evident not only in KM implementations in companies, but also in supporting methodologies and tools. This paper presents the Know‐Net solution that aims to innovatively fuse the process‐centred approach with the product‐centred approach by developing a knowledge asset‐centric design. The Know‐Net solution includes a theoretical framework, a corporate transformation and measurement method and a software tool.

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