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This paper presents a model of knowledge acquisition from definitions of data, information and knowledge. The model asserts that knowledge cannot exist outside of the human brain, and that any expression of the knowledge requires it to be transformed into information to be communicated outside of the brain. The model asserts that information is acquired through the sensors to the brain where it is processed with prior knowledge and that new knowledge can be created from the processing of information within the brain only. From a discussion of this model in the context of alternative viewpoints, it is concluded that the future focus for knowledge management should be toward human resource strategies that leverage human‐intellectual capital within firms and for the dissemination and sharing of important information that promotes creativity and innovation within and between employees.

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