Braintrust International 2003 Conference, San Francisco, CA Available to Purchase

The Braintrust 2003 Conference gave ground to the sense that the knowledge movement is struggling to gain new levels of maturity. Sessions explored the business implications of knowledge, focusing on the use of knowledge in workflow, in mergers and acquisitions, and in recognizing the need to go to the periphery to grasp trends and emerging ideas. It is significant that knowledge management, change management and business management began to be woven together in these presentations. The presentations at Braintrust delineated that the challenge to KM practitioners is first, to be better and more related to business needs while second, staying continually sensitive to changes that may potentially sweep their organizations, leading to fundamental shifts in how the organization and its supporting knowledge effort need to relate to the world.