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Keywords: Brand identity
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Journal Articles
Journal:
Journal of Knowledge Management
Journal of Knowledge Management (2009) 13 (5): 319–330.
Published: 11 September 2009
... Brand identity India After the signing of the World Trade Organization (WTO) TRIPS agreement, countries like India are required to protect product and process inventions in all fields of science and technology subject to parameters of novelty, non‐obviousness and usefulness. Indian companies...
