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Keywords: Brand knowledge
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Journal Articles
Journal:
Journal of Knowledge Management
Journal of Knowledge Management (2025) 29 (8): 2777–2794.
Published: 11 June 2025
...Rujing Xin Purpose Information adoption as a process describing the internalisation of knowledge has been widely studied in purchase intention and consumer decision-making research. However, it remains unclear how consumers learn brand knowledge through trending topics. This study aims...
