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Keywords: Brick‐and‐mortar business
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Journal Articles
Journal:
Journal of Knowledge Management
Journal of Knowledge Management (2013) 17 (2): 237–249.
Published: 29 March 2013
...Alton Y.K Chua; Snehasish Banerjee Purpose The purpose of this paper is to analyze the extent to which the use of social media can support customer knowledge management (CKM) in organizations relying on a traditional bricks‐and‐mortar business model. Design/methodology/approach...
