...Pasquale Del Vecchio; Gioconda Mele; Giuseppina Passiante; Demetris Vrontis; Cosimo Fanuli Purpose This paper aims to demonstrate how the integration of netnography and business analytics can support companies in the process of value creation from social big data by leveraging on customer...

...Yichuan Wang; Terry Anthony Byrd Health care Resource-based theory Absorptive capacity Business analytics Decision-making effectiveness Dynamic capability view Using a survey method, this study collected data from the hospitals in Taiwan. Of the 155 responses received, three...

... not to pay as much attention to other fields such as competitive intelligence (CI), similarly focused on intangible assets, but including a wider range of inputs subjected to more purposeful analysis and contributing actionable insights to decision makers. Current interest in big data and business analytics...