...Pasquale Del Vecchio; Gioconda Mele; Giuseppina Passiante; Demetris Vrontis; Cosimo Fanuli Purpose This paper aims to demonstrate how the integration of netnography and business analytics can support companies in the process of value creation from social big data by leveraging on customer...

... systems [e.g. electronic health record (EHR) systems, pharmaceutical R&D reporting systems and insurance claims/billing systems] galvanizes healthcare organizations into making considerable investments in business analytics (BA) to strengthen their data governance and analysis capabilities (Ghosh...

... Emerald Publishing Limited Licensed re-use rights only Big data Knowledge management Intellectual capital Competitive intelligence Business analytics Knowledge management (KM) has many positive aspects that have allowed organizations to achieve better performance but has always been...