Keywords: CRM
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Journal Articles
Journal of Knowledge Management (2015) 19 (4): 856–875.
Published: 13 July 2015
...Wander Trindade Venturini; Óscar González Benito Purpose – This article aims to seek to provide a performance measurement scale for customer relationship management (CRM) software. The CRM concept is wide, yet prior literature offers only specific approaches. This scale goes beyond specific...

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