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Keywords: CSR credibility
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Journal Articles
Driving green competitive advantage: the power of knowledge, innovation, branding and CSR credibility
Available to Purchase
Journal:
Journal of Knowledge Management
Journal of Knowledge Management (2025) 29 (8): 2647–2666.
Published: 05 June 2025
... Chinese green enterprise managers as the samples to examine the interactive effects between GKS, GTI, GBI and GCA. Findings The results demonstrated that although GCA was positively related to GBI, GTI and GKS, the relationship between GKS and GCA was moderated by CSR credibility. Research...
