...Gabriella Esposito; Paola De Bernardi; Alberto Bertello; Demetris Vrontis Purpose This research paper explores how grassroots innovation initiatives address and resolve the challenges of translating broad and inviting values such as sustainability, inclusiveness and aesthetics into practical...

...’ capabilities, trends and challenges. Following an inductive approach, semi-structured interviews were conducted with senior managers and analysts working in oil and gas companies across eight countries. The data collected from these key informants were then analysed using the qualitative data analysis...