... communication, improve customer personalization, optimize marketing campaigns and boost overall marketing effectiveness. Design/methodology/approach This study uses a quantitative and systematic approach, integrating citation analysis, text mining and co-citation analysis to examine foundational research...

... context, and where is this headed? To address the second research question, we have constituted the strategic diagram, Sankey diagram, co-citation network and bibliographic network, and discussed aspects of these. The primary objective of this study is to review the holistic, inclusive set of KM...

.... This analysis considers different dimensions, including papers, authors, universities and countries. VOSviewer software is used to carry out the mapping of science of JKM, which, based on the concurrence of key words and co-citation points of view, seeks to graphically analyze the structure of the references...