... into auditable markers that tie specific persuasion episodes to specific SECI transitions. The SECI–PKM framework enables analysis of how knowledge co-creation and internalization foster sustained proenvironmental behaviors (Ham and Kim, 2019). This dual KM approach integrates emotional and relational...

... to elicit commitment while reconciling potentially conflicting demands of the actors involved: surfacing needs; value framing; co-creation; and joint affordable loss. The authors show how the acquisition of commitment has a consequential impact on subsequent steps of effectual entrepreneurship. The authors...