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Keywords: Cooperative marketing
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Journal Articles
Journal of Knowledge Management (2010) 14 (3): 348–358.
Published: 01 June 2010
... Cooperative marketing Knowledge‐Based Inter‐Organizational Collaborations (KBIOCs) have by‐passed all the above mentioned limitations, since all the intangible resources can be shared and combined. Knowledge has assumed the role of strategic resource not only for companies operating autonomously (Nonaka...

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