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Keywords: Customer typologies
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Journal Articles
Journal:
Journal of Knowledge Management
Journal of Knowledge Management (2013) 17 (5): 661–676.
Published: 09 September 2013
... management Customer typologies Entrepreneurial firms Strategic customers Certainly, knowledge gaps can appear during the process of reaching a future strategy (Zack et al., 2009 ; Zack, 1999). It has become clear that knowledge is especially limited in the entrepreneurially oriented...
