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Keywords: Customer-centric
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Journal Articles
Journal of Knowledge Management (2025) 29 (8): 2593–2624.
Published: 22 May 2025
...Luca Simone Macca; Kamila Janovská; Ciro Troise; Gabriele Santoro Purpose Growth hacking is rapidly gaining recognition for its utility and effectiveness in helping enterprises scale their user base and overall operations. As a customer-centric, experimentation-based approach to data utilisation...

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