...Atiya Bukhari; Abdul Hameed Pitafi; Safiya Mukhtar Alshibani; Irma Potháczky Rácz Purpose The impact of the digital industry and firm digitization on innovation has become a significant focus in research. Prior studies have focused on how digital business strategies ( DBS ) affect value creation...

...Xiaoyong Zheng Purpose While previous research has demonstrated the positive effects of digital business strategies on operational efficiency, financial performance and value creation, little is known about how such strategies influence innovation performance. To address the gap, this paper aims...