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Keywords: Environmental attitude
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Journal Articles
Journal:
Journal of Knowledge Management
Journal of Knowledge Management 1–20.
Published: 27 March 2026
...Nguyen Khanh Hai Tran Purpose This study aims to examine how green marketing ( GM ) affects customer loyalty ( CL ) in Vietnam’s eco-labeled products market, specifying environmental knowledge ( EK ) and environmental attitude ( EA ) as the central mediators in this relationship. Design...
