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Keywords: Fuzzy set theory
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Journal Articles
Brands as eigenforms: how recursive knowledge sharing creates value
Available to Purchase
Journal:
Journal of Knowledge Management
Journal of Knowledge Management (2026) 30 (5): 1605–1625.
Published: 25 December 2025
... and reinterpretation come in degrees. Fuzzy set theory, with its capacity to represent partial truth, provides the mathematical language to formalise these subtleties. Accordingly, we propose a recursive knowledge-eigenform model of brand value that integrates: the tri-field theory of rational, emotional...
