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Keywords: Grassroot innovation
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Journal Articles
Journal:
Journal of Knowledge Management
Journal of Knowledge Management (2025) 29 (2): 372–392.
Published: 15 November 2024
...Gabriella Esposito; Paola De Bernardi; Alberto Bertello; Demetris Vrontis Purpose This research paper explores how grassroots innovation initiatives address and resolve the challenges of translating broad and inviting values such as sustainability, inclusiveness and aesthetics into practical...
