Keywords: Internal marketing
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Journal Articles
Journal Articles
Journal of Knowledge Management (2016) 20 (1): 104–124.
Published: 08 February 2016
... and diffusion and offers development in NFP SMEs. The paper concludes by introducing the link between KM and internal marketing to address the importance of cultural and social issues of “me” which are central to knowledge capture, renewal and sustainable KM in NFP organizations. The paper introduces...

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