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Keywords: Perceived information usefulness
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Journal Articles
Journal:
Journal of Knowledge Management
Journal of Knowledge Management (2025) 29 (8): 2777–2794.
Published: 11 June 2025
... information for brand knowledge acquisition. Thematic analysis was conducted using NVivo 11 on approximately 720,000 words of interview transcripts collected through semi-structured interviews. Findings Prioritisation of the current task is a key strategy in perceiving information usefulness. Brand...
