... ambidexterity, as well as the factors that may moderate this relationship. This gap leaves the understanding of this relationship incomplete. This study, therefore, aims to address this gap by investigating the moderating role of job insecurity, knowledge rivalry and proactive personality in the relationship...

... and exploitative innovations), including the mediating and moderating roles of marketing managers’ psychological capital (PsyCap) and proactive personality, respectively. Design/methodology/approach A two-wave survey of 198 marketing managers from firms in Vietnam was conducted. Partial least squares...