...Mai Nguyen; Felix Septianto; Gopal Das; Ashish Malik Purpose In the turbulence of a business-to-business (B2B) environment, employees often face role conflict as the result of changes in task allocations due to work requirements. This research uses organizational role theory to investigate...

... technology industry in the southern part of India. The first psychometric properties of the instrument were tested and then hierarchical regression was used as a statistical technique for analyzing the data. Findings Results show that role conflict is positively related to role ambiguity and work...