...Simon Raby; Lorenzo Ardito Purpose This study aims to examine the impact of digitalization on service innovation performance in small and medium-sized enterprises (SMEs), focusing on how external search breadth moderates this relationship. The goal is to understand how digital transformation...

... shapes how strategic orientation influences sustainable competitive advantage through service innovation. Design/methodology/approach This empirical research relies on qualitative and quantitative data gathered from telecom professionals to assess how knowledge integration and service innovation...

...Gregorio Martín‐de Castro; Pedro López‐Sáez; Miriam Delgado‐Verde; Alban Fischer Purpose The purpose of this paper is to shed more light on the crucial initiation stage of service innovation in professional service firms (PSFs) by individual professionals and the implications for knowledge...