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Journal Articles
CEO cognitive trust, governmental support and marketing innovation: empirical evidence from Chinese small, medium and micro enterprises
Available to Purchase
Journal:
Journal of Knowledge Management
Journal of Knowledge Management (2022) 26 (9): 2463–2484.
Published: 14 December 2021
...Jiafeng Gu; Lorenzo Ardito; Angelo Natalicchio Purpose This study aims to verify the influence of chief executive officer (CEO) cognitive trust and governmental support on marketing innovation. Additionally, it evaluated the influence of CEO cognitive trust on the marketing innovation of small...
