Keywords: Sponsorship
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Journal Articles
Journal of Knowledge Management (2009) 13 (3): 60–72.
Published: 29 May 2009
... by means of an ethnological approach, thus interacting with many members of the same CoP to gain an in‐depth understanding of each mechanism's significance for the sponsorship's success. There is also a need to further explore how the three sponsorship mechanisms are interrelated. Originality/value...

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