... communication, improve customer personalization, optimize marketing campaigns and boost overall marketing effectiveness. Design/methodology/approach This study uses a quantitative and systematic approach, integrating citation analysis, text mining and co-citation analysis to examine foundational research...

..., namely, knowledge management and dynamic capabilities. A scientometric analysis including co-citation analysis, bibliographic coupling, keyword co-occurrence network analysis and text mining was conducted and integrated with a systematic review of results to facilitate an unstructured ontological...

...Antonio Usai; Marco Pironti; Monika Mital; Chiraz Aouina Mejri Purpose The aim of this work is to increase awareness of the potential of the technique of text mining to discover knowledge and further promote research collaboration between knowledge management and the information technology...