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Keywords: Tourist personality
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Journal Articles
Journal:
Journal of Knowledge Management
Journal of Knowledge Management (2024) 28 (5): 1185–1203.
Published: 29 February 2024
... to understand how it leverages tourists' and destination personality. Design/methodology/approach With the intent of exploring EKM, the research uses a quantitative analysis on a sample of 2,222 young Chinese tourists. In this context, EKM is linked with destination’s personality and tourists’ personalities...
