...Nguyen Khanh Hai Tran Purpose This study aims to examine how green marketing ( GM ) affects customer loyalty ( CL ) in Vietnam’s eco-labeled products market, specifying environmental knowledge ( EK ) and environmental attitude ( EA ) as the central mediators in this relationship. Design...

... and exploitative innovations), including the mediating and moderating roles of marketing managers’ psychological capital (PsyCap) and proactive personality, respectively. Design/methodology/approach A two-wave survey of 198 marketing managers from firms in Vietnam was conducted. Partial least squares...

... between leadership style and online knowledge-sharing behavior. The findings have useful implications for professional service providers aiming to promote online knowledge sharing among their employees. Digitalization Online knowledge sharing Professional services Social exchange theory Vietnam...

... Digitalisation Mental health Vietnam Innovative technology These theories are deemed the most suitable theories to explain the conceptual framework. The study’s conceptual framework to examine the relationships depicted in Figure 1 . In Figure 1 , the SCT has demonstrated participation in TBKS...

... business students. Vietnam Absorptive capacity Knowledge transfer Job autonomy Learning motivation In-service training business students UEH International School of Business UEH.ISB.15.002 In the age of knowledge economy, knowledge is a crucial asset that creates a firm’s...

..., with positive impacts on the firm's bottom line (Lockwood, 2005). Knowledge transfer Organizational culture International management Trust National cultures Corporate culture Norway Vietnam The effectiveness of knowledge transfer from the HQ to the subsidiary depends on the willingness...