...Nguyen Khanh Hai Tran Purpose This study aims to examine how green marketing ( GM ) affects customer loyalty ( CL ) in Vietnam’s eco-labeled products market, specifying environmental knowledge ( EK ) and environmental attitude ( EA ) as the central mediators in this relationship. Design...

... and exploitative innovations), including the mediating and moderating roles of marketing managers’ psychological capital (PsyCap) and proactive personality, respectively. Design/methodology/approach A two-wave survey of 198 marketing managers from firms in Vietnam was conducted. Partial least squares...

... Digitalization Online knowledge sharing Professional services Social exchange theory Vietnam Knowledge management has been acknowledged as a crucial business strategy, especially by service organizations (Chua and Banerjee, 2013 ; Chouaibi et al., 2022 ; Ferreira et al., 2020...

... 12 2022 22 12 2022 © Emerald Publishing Limited 2022 Emerald Publishing Limited Licensed re-use rights only Technology-based knowledge sharing Job demands and resources COVID-19 Digitalisation Mental health Vietnam Innovative technology Technological advancements...

..., Vietnam, support almost all of the above relationships. Thus, this study contributes to the literature on knowledge transfer from universities to industry by: Nguyen Dinh Tho can be contacted at: ndtho@ueh.edu.vn or tho.nguyen@westernsydney.edu.au 25 08 2016 01 05 2017 25 06...

... management Trust National cultures Corporate culture Norway Vietnam With increased globalization, firms often set up subsidiaries all over the world to take advantage of unique or available expertise and differences in labor costs, and to gain increased access to markets around the world (Argote...