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Keywords: Consumer need for uniqueness
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Journal Articles
Journal:
Journal of Korea Trade
Journal of Korea Trade (2018) 22 (2): 86–104.
Published: 11 June 2018
...Bangwool Han; Minho Kim; Jaehoon Lee Purpose Using the theory of planned behavior as its basis, the purpose of this paper is to investigate the relationships among beliefs about electronic service quality (E-S-QUAL); consumers’ need for uniqueness (CNFU); and beliefs about perceived behavioral...
