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Keywords: Cross-border
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Journal Articles
Journal:
Journal of Korea Trade
Journal of Korea Trade (2018) 22 (2): 86–104.
Published: 11 June 2018
... control, expectations of important others, and cross-border online purchasing behavioral intention. The effects of E-S-QUAL and CNFU on attitude are examined with data collected from Korean consumers who have cross-border online purchasing experience. Design/methodology/approach The authors evaluate...
