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Keywords: E-service quality
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Journal Articles
Exploring consumer attitudes and purchasing intentions of cross-border online shopping in Korea
Available to Purchase
Journal:
Journal of Korea Trade
Journal of Korea Trade (2018) 22 (2): 86–104.
Published: 11 June 2018
... behavioral intentions. Originality/value This paper develops a conceptual model explaining consumers’ intentions to shop online across national borders. To the best of the authors’ knowledge, none of the previous studies have particularly mentioned the associations between beliefs about e-service quality...
