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Keywords: Local embeddedness
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Journal Articles
Journal:
Journal of Korea Trade
Journal of Korea Trade (2017) 21 (1): 2–21.
Published: 06 March 2017
... Communication Investment goal Local embeddedness Foreign subsidiaries of Korean multinational companies (MNCs) face the contrasting objectives of internal integration with headquarters (HQ), and adjustment to the local market at the same time. As such, deciding on the proper level of localization...
