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Keywords: New product development
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Journal Articles
Journal:
Journal of Korea Trade
Journal of Korea Trade (2017) 21 (3): 224–255.
Published: 11 September 2017
.... Research limitations/implications Empirical research on the role of internationalization and dynamic environments in the context of new product development (NPD) affirms the importance of testing the curvilinear moderation beyond a linear two-way interaction. Practical implications The present study...
