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Keywords: Online shopping
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Journal Articles
Journal:
Journal of Korea Trade
Journal of Korea Trade (2018) 22 (2): 86–104.
Published: 11 June 2018
... and actual behavioral intentions in the context of cross-border online shopping. Also, the important role of CNFU has been ignored as one of the factors that can affect consumers’ decisions to shop online beyond national borders. In regard to this matter, the authors aim to investigate cross-border online...
