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Purpose

This paper is the first of two concerned with a meta‐analysis of the technology acceptance model (TAM). This part aims to present a narrative literature review of 145 papers published on the TAM.

Design/methodology/approach

The approach takes the form of a literature review of 145 papers on the TAM.

Findings

The review identifies TAM as a basis for identifying gaps and providing guidelines for implementation of management and the conduct of future research.

Originality/value

The paper presents a comprehensive literature review and a rigorous meta‐analysis to progress towards a unified view of the TAM.

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