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Keywords: Bayesian statistical decision theory
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Journal Articles
Journal:
Journal of Modelling in Management
Journal of Modelling in Management (2010) 5 (1): 8–24.
Published: 16 March 2010
... (Sanchez‐Fernandez and Iniesta‐Bonillo (2006) review of the research on customer value in marketing). The consumer is the ultimate arbiter of a strategist's success (Priem, 2007, p. 233). Value analysis Customer relations Demand Bayesian statistical decision theory Prices Quality ©...
Journal Articles
Journal:
Journal of Modelling in Management
Journal of Modelling in Management (2010) 5 (1): 63–80.
Published: 16 March 2010
... © Emerald Group Publishing Limited 2010 Uncertainty management Bayesian statistical decision theory Composite indicators (CIs) are increasingly recognized as a useful tool for policy‐making and public communications in conveying information about the relative importance...
