... no longer meet their needs. Big Data systems can efficiently process large volumes of diverse data types to meet organizational needs. But besides all their benefits, this technology carries several challenges that banks must face to ensure appropriate performance and to maximize the positive impact...

... rates and churn prediction. These tools help provide enriched customer experiences inconsistency, circumstantial interaction and user-friendliness (Park et al., 2015). Big data tracks down the customer journey and provides information about search engines and intermediaries, which helps...

...), as many quantitative and qualitative critical factors are measured from big data. In today’s competitive business scenario, the main purpose of this study is to determine suitable and sustainable suppliers during supplier selection process is to reduce the risk of investment along with maximize overall...