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Keywords: Brand resonance score
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Journal Articles
Journal:
Journal of Modelling in Management
Journal of Modelling in Management (2018) 13 (1): 119–136.
Published: 12 February 2018
...Ande Raja Ambedkar; Punniyamoorthy Murugesan; N. Thamaraiselvan Purpose The experts in industry and academicians value brand resonance is the prerequisite factor in the firms of financial services. In this regard, the purpose of this paper is to model the brand resonance score (BRS) for modified...
