Keywords: Business analytics
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Journal Articles
Journal of Modelling in Management (2022) 17 (4): 1524–1543.
Published: 11 August 2021
... Emerald Publishing Limited Licensed re-use rights only Marketing Innovation Statistics Business analytics In a multi-channel environment, consumers can receive various services and products over channels including offline, online and mobile ones. Today, the mobile channel...
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Journal of Modelling in Management (2021) 16 (2): 689–713.
Published: 04 September 2020
...-making which provides an overarching methodology covering key stages of the business analytics life cycle. The model is then applied in two small enterprises using real customer/donor data to assist the strategic management of sales and fundraising. Design/methodology/approach Data science is a multi...
Journal Articles
Journal of Modelling in Management (2020) 15 (2): 459–490.
Published: 04 December 2019
... Business strategy Simulation Business analytics The term hybrid simulation (HS) was in use as the early beginnings of simulation as a discipline. The initial definitions were based on combining discrete variables models with continuous variables models or even models that combine simulation...
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Journal of Modelling in Management (2019) 14 (1): 134–152.
Published: 11 February 2019
... 2018 Emerald Publishing Limited Licensed re-use rights only Modelling Computing Business analytics Model holds a significant role in software engineering. Since the adoption of flowchart (Gelinas, Sutton and Fedorowicz, 2004), the modelling approach has shifted on several...

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