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Keywords: Business to business (B2B)
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Journal Articles
Customer engagement value: process, limitations and future research
Available to Purchase
Journal:
Journal of Modelling in Management
Journal of Modelling in Management (2022) 17 (4): 1144–1176.
Published: 05 July 2021
... a framework that consists of three techniques, each of which combines the components of CEV to make it more comprehensive and applicable. The paper also reviews and analyzes the work that has been done so far in the area of CEV whether in business to business (B2B), business to consumer (B2C) or consumer...
