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Keywords: Chatbot
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Journal Articles
Journal of Modelling in Management (2024) 19 (2): 470–491.
Published: 29 August 2023
.../methodology/approach An exploratory investigation is being conducted to attain this goal. According to the findings of this research, Chatbots have an impact on consumer loyalty. The quality of a Chatbot’s system, service and information are all critical to providing a positive consumer experience...

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