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Keywords: Competitive intelligence
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Journal Articles
Knowledge-based marketing and competitive advantage: developing new scales using mixed method approach
Available to Purchase
Journal:
Journal of Modelling in Management
Journal of Modelling in Management (2021) 16 (4): 1208–1229.
Published: 10 June 2021
... classified the extracted items into five critical factors. Moreover, the relationship between KBM and CA was tested. Findings The results indicate that KBM construct consists of five critical capabilities, including market research, competitive intelligence, supply chain management, customer relationship...
