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Keywords: Cooperation mode
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Journal Articles
Cooperation mode selection strategies in platform ecosystems: analyzing brand value, cross-selling, and platform empowerment
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Journal:
Journal of Modelling in Management
Journal of Modelling in Management (2025) 20 (3): 923–948.
Published: 17 October 2024
... for both OEM and OBM modes and discusses the selection strategies for the cooperation mode. Findings The results indicate that the choice of cooperation mode by the manufacturer and the core enterprise depends on the relative size of their brand values. In cases of inconsistent choices, cooperation can...
